The alter ego helps you overcome inhibitions, reluctance and insecurity. Beyonce has her Sasha Fierce. David Bowie has Ziggy Stardust (I had to Google that). My alter ego persona is the social media-active communications consultant, who researches networks, measures influence, tweets, posts and shares. What we both have in common is a keyboard and attention span that gets shorter by the minute.
Featured posts
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Nostalgia Is Fake
In a few years, I would have spent as much time in the US as I have in my native Bulgaria. I consider myself pretty well adjusted to my new home. Coming to the US as a graduate student and finding a job right after graduation, I never really suffered through the hardships of the […]
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The Bottomless Glass of Evgeny Morozov
Eastern Europeans have a natural (or, as we will argue, historically necessitated) proclivity to be negative and I fit that stereotype pretty well. I am not a glass-half-full person. “Tell me what you are doing, and I will tell you what is wrong with it” is a pretty accurate description of my attitude. So, you […]
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Yahoo!’s No Working from Home Move — a Strategy for Self-Selection
“They pretend they are paying us, we pretend we are working,” went the old communist joke that accurately described the attitude towards the state-run economy and the dead end “careers” it provided. But while they lacked prestige and growth potential, they offered stable if meager compensation and security. Can this be the philosophy of Yahoo!’s […]
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